Bring me a concept and I will argue with it.
Tell me what you are thinking of — the venue, roughly when, and what it is.
I will push back where the plan is thin, pull your actual figures rather than
guessing at them, and say so plainly if it is not ready.
- One question at a time, not a form.
- Every number comes from the warehouse. I will not estimate one.
- Targets have to be checkable. The creative does not.
- When it is settled, I prepare a brief — you confirm it before anything is saved.